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1. The Emergence of Collaborative Economy : Towards a Changing Relational Mindset
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : The arising economic phenomenon collaborative economy challenges the traditional relationship between producer, retailer and consumer, where the shift has changed to consumers valuing access over ownership. With the help from semi-structured interviews with company representatives using either a traditional business model or/and a collaborative business model in the transportation and accommodation industry, this thesis aims to investigate how this shift is affecting the relationship between companies and consumers. LÄS MER
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