Sökning: "Business-to-Consumer relationships"

Visar resultat 1 - 5 av 13 uppsatser innehållade orden Business-to-Consumer relationships.

  1. 1. How to Mitigate Negative Changes on Consumer Behavior during Crises

    Magister-uppsats, Uppsala universitet/Uppsala universitet Samverkan (UU Samverkan); Uppsala universitet/Företagsekonomiska institutionen

    Författare :Alice Gustavsson; Elshawa Amany; [2023]
    Nyckelord :Consumer Behavior; Crisis; Economic Instability; B2C Relationships; Trust; Commitment; Communication;

    Sammanfattning : The purpose of the thesis is to gain more insights into the factors of business-to-consumer (B2C) relationships and how they can be used to mitigate negative changes in consumer behaviors during crises. In today's changing landscape, companies are faced with the challenge of understanding and managing consumer behavior in moments when they are hit by unpredictable events in the form of crises, where the importance of B2C relationships can have a significant influence on consumer behavior. LÄS MER

  3. 2. Fighting Food Waste with Food Sharing Platforms? A quantitative analysis of consumers’ repurchase intention on profit food sharing platforms

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Jiqing Chen; [2022]
    Nyckelord :Food waste; Food sharing; Sharing economy platform; Repurchase intention; Technology acceptance model.; Social Sciences; Business and Economics; Earth and Environmental Sciences;

    Sammanfattning : Food waste could cause problems in society, the economy, and the environment, which is regarded as a global problem. In advanced countries, the majority of food waste happens in the retailer-consumer interface. LÄS MER

  4. 3. E-handelskunders köpbeteenden : En kvantitativ studie om köpbeteenden och beslutsfattande i förhållande till hållbara leverans- och returalternativ

    Kandidat-uppsats, Malmö universitet/Institute for Urban Research (IUR)

    Författare :Cristian Mazilu; Jonatan Schlyter Sjöslätt; Sirin El Mokbel; [2022]
    Nyckelord :E-commerce; Buying Behaviour; Sustainability; Environment; B2C; Delivery; Return; E-handel; Köpbeteende; Hållbarhet; Miljö; B2C; Leverans; Retur;

    Sammanfattning : Det har under de senaste åren skett en signifikant e-handelstillväxt, inte minst till följd av den rådande Covid-19 pandemin, utan även eftersom kunder konsumerar sina produkter online i större omfattning än tidigare. Därtill har anpassningsförmågan hos ehandelsaktörer blivit allt viktigare, vilket synliggörs genom att fler e-handlare erbjuder sina kunder ett brett urval av leverantörer och leveransmetoder. LÄS MER

  5. 4. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Aamna Minhas; Sanna Emilsson; [2022]
    Nyckelord :E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Sammanfattning : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. LÄS MER

  7. 5. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Nyckelord :Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Sammanfattning : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. LÄS MER