Sökning: "Overseas political challenge"

Hittade 1 uppsats innehållade orden Overseas political challenge.

  1. 1. Is Overseas Political Challenge Always Harmful to Chinese Multinationals? - Implications on Chinese Purchase Willingness

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hanzhang Jin; Yuchen Liu; [2021]
    Nyckelord :Overseas political challenge; Consumers purchase willingness; Brand awareness; Brand image; Chinese multinationals; Signaling theor;

    Sammanfattning : Multinationals are subject to questioning about organizational legitimacy issues by foreign governments when expanding overseas. This issue has become more prevalent over the past two decades with the rapid development of emerging countries and the exponential expansion in outward foreign direct investments from the firms of these emerging countries. LÄS MER