Sökning: "Pauline Lentillon"
Hittade 1 uppsats innehållade orden Pauline Lentillon.
1. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. LÄS MER
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