Sökning: "Pauline Lentillon"

Hittade 1 uppsats innehållade orden Pauline Lentillon.

  1. 1. The consumer decision : The consumer decision and its loyalty during a box subscription based e-commerce

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Tiffany RUSSO; Pauline LENTILLON; [2015]
    Nyckelord :consumer decision making; brand loyalty; sensory marketing; customer satisfaction; online purchase;

    Sammanfattning : The market of subscription box is booming in recent years in France and is becoming a new mode of distribution but also a new way of selling products. For non-disclosure of the content of the box, the brands must cause the purchase of consumer without the use of sensory marketing. LÄS MER