Sökning: "Psychological Switching Costs"

Hittade 1 uppsats innehållade orden Psychological Switching Costs.

1. 1. Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs

   Magister-uppsats, Handelshögskolan vid Umeå universitet

   Författare :Laurence Butler; Jonas Lidgren; [2010]
   Nyckelord :Lock In; Psychological Switching Costs; Dynamic Capabilities;

   Sammanfattning : Abstract With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed. In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. LÄS MER