Sökning: "Qinjie Zhang"
Hittade 1 uppsats innehållade orden Qinjie Zhang.
1. Cultural adaptation pattern analysis of McDonald's and KFC in the Chinese market
Master-uppsats, Företagsekonomiska institutionenSammanfattning : KFC and McDonald’s are two representatives of American fast food brands who are operating in China.Considering the cultural differences between American and Chinese culture, whether and how they adaptthemselves to the Chinese culture caught the authors’ attention. LÄS MER
Resultatsidor:
1