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1. A Gamification Theory : A study of loyalty enhancement in the retail context
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. LÄS MER
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