Sökning: "Ralf Wikström"

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  1. 1. Creativity vs. Traditional Practices : Low-cost marketing strategies used by local clothing stores in Umeå

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Amanda Lundmark; Johannes Wikström; [2010]
    Nyckelord :;

    Sammanfattning : Authors Amanda Lundmark & Johannes Wikström Seminar Date 2010-06-01 Level Master level Supervisor Ralf Müller Keywords CRM, Fashion, Independent clothing stores, Low-cost marketing, PR, WOM, Viral marketing Problem Streets in Swedish city centres are lined with clothing stores that belong to well-known chains, whose advertisements and commercials can be seen in magazines, on billboards and TV. In between these stores, there are local entrepreneurs who run privately owned shops, with a smaller turnover than the large chains and primarily local target customers. LÄS MER