Sökning: "Roger Blomkvist"

Hittade 1 uppsats innehållade orden Roger Blomkvist.

  1. 1. Social Media - Integrate it and perform better?

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Roger Blomkvist; Gabriel Modéus; [2013]
    Nyckelord :Social media integration; Subjective social media performance; Social media; Metrics of social media;

    Sammanfattning : Purpose: The purpose of this thesis is to assess the relationship between companies’ social media integration and companies’ subjective social media performance. Hypotheses: In this thesis eight hypotheses are formulated. LÄS MER