Sökning: "Sally-Anne Amakye"

Hittade 2 uppsatser innehållade orden Sally-Anne Amakye.

  1. 1. The 'real' marketers Destination Branding and Marketing 2.0

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sally-Anne Amakye; Desislava Nedelcheva; [2016]
    Nyckelord :User-generated content; Destination branding and marketing; Destination marketing organisations attitudes; social media; Business and Economics;

    Sammanfattning : Due to an increasing ease of access to social media outlets, more tourists than ever are able to share their comments, images and videos of travel experiences. As such this user generated content is said to have more of an impact than professionally produced content on the decisions of prospective travellers. LÄS MER

  3. 2. Can loyalty schemes be applied to all types of luxury brands?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sally-Anne Amakye; Farhan Rashid Ahmed Ansari; Effrosyni Tigka; [2015]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER