Sökning: "Sepehr Mokarram"
Hittade 1 uppsats innehållade orden Sepehr Mokarram.
1. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making
Kandidat-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. LÄS MER
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