Sökning: "Sepehr Mokarram"

Hittade 1 uppsats innehållade orden Sepehr Mokarram.

  1. 1. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Hilal Ahmad; Sepehr Mokarram; [2021]
    Nyckelord :Consumer Decision Making; Programmatic Advertising; Tailored Advertisements;

    Sammanfattning : Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. LÄS MER