Sökning: "Tailored Advertisements"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Tailored Advertisements.

  1. 1. A TAILORED MENU OF DRUGS: THE ADVERTISEMENT AND SALE OF DRUGS ON TIKTOK : A NETNOGRAPHIC ANALYSIS OF THE SWEDISH DRUG DEALING MARKET ON A SOCIAL MEDIA PLATFORM

    Master-uppsats, Malmö universitet/Institutionen för kriminologi (KR)

    Författare :Nicole Larsson; [2023]
    Nyckelord :netnography; cyber-environment; drug promotion; sale of drugs; algorithms; social media platforms; drug dealing activity;

    Sammanfattning : PURPOSE - The issue of drug markets on social media platforms are under-researched. To help address the research gap, this paper accounts for the emerging drug dealing trends surrounding the community on TikTok. LÄS MER

  3. 2. Higher student performance: Implementing a Digital Health Care service to Swedish universities

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aylin Azadani; Ellie Wan; [2022-07-15]
    Nyckelord :digital health care; student health care; swedish universities; student health;

    Sammanfattning : Fluctuations in health conditions are widespread among university students in Sweden. It is well established in literature that at least students' mental health is not completely under control. The student health care is a type of support system within Swedish universities to increase university students' opportunities. LÄS MER

  4. 3. Personlig integritet och personanpassade annonser : En kvalitativ studie om konsumenters upplevda fördelar och risker med insamling av personliga uppgifter till personanpassad annonsering

    Kandidat-uppsats, Södertörns högskola

    Författare :Ekaterina Denisenko; Maedn Teklay Zeray; [2022]
    Nyckelord :Online personalized advertisements; Attitude; Privacy concerns; Perceived Benefits; Perceived Risks; Consumer Perspective; Online Personanpassad Annonsering; Attityder; Integritetsintrång; Upplevda Fördelar; Upplevda Risker; Konsumentperspektiv;

    Sammanfattning : Purpose: The purpose of the study is to investigate how consumers reason about personalized online advertising. Research questions:  Do consumers perceive the risks and benefits of personalized online advertisements? How do consumers adapt their behavior based on the risks and benefits perceived by online personalized advertisements?   Methodology: This study is implemented using a qualitative research method and a deductive approach. LÄS MER

  5. 4. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

    Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Författare :Marwa Ali; Mikaela Hollgren; [2022]
    Nyckelord :Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

    Sammanfattning : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. LÄS MER

  7. 5. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Mattias Andersson; Eric Gummesson; [2022]
    Nyckelord :consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Sammanfattning : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. LÄS MER