Sökning: "targeted ads"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden targeted ads.

1. 1. All reklam är jobbig! Eller?

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Cornelia Brännström; Ellen Larsson; Julia Karlsson; [2022-08-01]
   Nyckelord :Sociala medier; reklam; riktad reklam; influencer marketing; tonåringar; attityd; Attitydmodellen;

   Sammanfattning : We live in a society that is embossed by social media. It has gone from being a platform where you share photos and updates with your closest friends, to becoming a platform that influencers make a financial living on. Today it is almost impossible not to be exposed to advertisements on social media, whether it is ads or influencer marketing. LÄS MER

3. 2. ETT NÖDVÄNDIGT ONT

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :John Andersson; Arvid Holmqvist; [2022-08-01]
   Nyckelord :Native annonser; native ads; Facebook; medvetenhet; attityder; Persuasion Knowledge Model; gestaltlagar; Reactance theory;

   Sammanfattning : Every day we are exposed to a large amount of advertisements. As social media has become an important part of many people's lives, advertising on these platforms has also become important for advertisers and major sources of income for the companies behind the social media. LÄS MER

4. 3. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

   Kandidat-uppsats, Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Författare :Marwa Ali; Mikaela Hollgren; [2022]
   Nyckelord :Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

   Sammanfattning : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. LÄS MER

5. 4. Riktad marknadsföring inom sociala medier : en undersökning av hur riktad annonsering påverkar användarupplevelsen

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Amanda Karlsson; Felix Clausen; [2022]
   Nyckelord :Webbredaktör; Användarupplevelse; Informationsarkitektur IA ; Sociala Medier; Marknadsföringsstrategier; Riktad marknadsföring; Användarupplevelse UX .;

   Sammanfattning : This bachelor thesis is about how targeted marketing affects the user experience on Facebook and Instagram. This study has both been looking at the number of ads in users' feeds but also the structure of each individual ad because the information architecture behind every information campaign, not only affects the user experience but has also shown that it determines how users view the company behind the ad. LÄS MER

7. 5. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

   Kandidat-uppsats, Högskolan i Halmstad

   Författare :Mattias Andersson; Eric Gummesson; [2022]
   Nyckelord :consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

   Sammanfattning : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. LÄS MER