Sökning: "privatintrång"

Hittade 1 uppsats innehållade ordet privatintrång.

  1. 1. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    Kandidat-uppsats, Högskolan i Halmstad

    Författare :Mattias Andersson; Eric Gummesson; [2022]
    Nyckelord :consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Sammanfattning : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. LÄS MER