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  1. 1. Bred in Germany : The investment German Sporthorse

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sieke Wullkopf; [2023]
    Nyckelord :Equestrian Industry; Investment; Decision making; Perception;

    Sammanfattning : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. LÄS MER