Sökning: "Sven Rauws"

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  1. 1. Value co-creating activities in micro-level healthcare : A qualitative study of value co-creation in dental care

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Hjelm Mattias; Sven Rauws; [2018]
    Nyckelord :value co-creation; healthcare; dental care; service-dominant logic; service marketing; value co-creating activities;

    Sammanfattning : This research paper explores the value co-creating activities from a micro-level healthcare perspective by investigating value co-creation in dental clinics. Previous research on the subject of co-creation of value has directed its focus to higher-level healthcare with advanced illnesses, chronic diseases and complicated processes with many interactions. LÄS MER