Sökning: "Swedish furniture and home-decoration market"

Hittade 1 uppsats innehållade orden Swedish furniture and home-decoration market.

  1. 1. Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Dan Luo; Hao Yang; [2019]
    Nyckelord :country of origin; sociodemographic characteristics; purchase intention; Swedish furniture and home-decoration market; Chinese consumer;

    Sammanfattning : Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. LÄS MER