Sökning: "Teodora Hertanu"

Hittade 2 uppsatser innehållade orden Teodora Hertanu.

1. 1. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Roosmarijn Morgans; Teodora Hertanu; [2021]
   Nyckelord :Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. LÄS MER

3. 2. Act of kindness: A study on modern day crisis handling and its effect on brand identity

   L1-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
   Nyckelord :Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

   Sammanfattning : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. LÄS MER