Sökning: "The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain"

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  1. 1. Becoming Vegan : Consumers’ perceived barriers when transitioning to a vegan diet

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Johanna Burenius; Louise Lien; [2021]
    Nyckelord :consumer behaviour; food consumption; vegan diet; changing consumption behaviour; The Multidisciplinary Model of the main factors affecting consumer behaviour in the food domain; Cognitive Dissonance Theory;

    Sammanfattning : This qualitative study aims to identify challenges experienced amongst consumers in Stockholm when transitioning to a vegan diet. Five consumers between the ages of 24-27 have during a period of one month assumed the task of transitioning to a vegan diet. LÄS MER