Sökning: "Timmy Eliasson"
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1. Generation E-commerce : Motivation to write positive and negative online reviews
Kandidat-uppsats, Högskolan i Jönköping/Internationella HandelshögskolanSammanfattning : Abstract Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews. Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. LÄS MER
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