Sökning: "Timmy Eliasson"

Hittade 1 uppsats innehållade orden Timmy Eliasson.

  1. 1. Generation E-commerce : Motivation to write positive and negative online reviews

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Julia Arheden; Timmy Eliasson; Johan Alfredsson; [2016]
    Nyckelord :eWOM; Motivation; Online Reviews; Positive reviews; Negative reviews; Customer’s motivation; Motivation factors;

    Sammanfattning : Abstract   Purpose: The purpose of this study is to further explore customer’s motivation to write online reviews by understanding what factors motivate customers to write positive and negative online reviews.   Problem: Because of the shift in technology and the introduction of the Internet the way we communicate, search for information and the way we purchase products have significantly changed. LÄS MER