Sökning: "eWOM"

Visar resultat 1 - 5 av 176 uppsatser innehållade ordet eWOM.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Nyckelord :Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Sammanfattning : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. LÄS MER

  2. 2. The effects of eWOM on companies : A qualitative study about how companies get affected by the eWOW spread by consumers

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Maya Hulinder; Diana Sahyzadeh; [2021]
    Nyckelord :electronic word-of-mouth eWOM ; Social networks sites SNS ; Valence; Online reviews; impact; and consequences of eWOM;

    Sammanfattning : Abstract The rapid technological developments have changed how companies market themselves and how consumers search for information. Furthermore, the internet provides companies with a variety of channels to share information and products. LÄS MER

  3. 3. Marknadsföring via mukbang video : En kvalitativ studie av kvinnors uppfattning på mukbang video

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Ylva Andersson; Nina Thi Vo; [2021]
    Nyckelord :Mukbang; Mukbang Influencer; ASMR; eWOM; WOM; Sensory Marketing.;

    Sammanfattning : Background: After the boom of mukbang videos in South Korea and its popularity spread tothe rest of the world, companies have started to use mukbang influencers tobuild a strong brand identity and to create a topic for debate.Purpose: The purpose of this study is to examine womens’ outlook on mukbang videosand marketing in mukbang videos. LÄS MER

  4. 4. En effektivare hantering av negativ eWOM : En kvalitativ studie om de effektivaste faktorerna inom service recovery som företag tillämpar vid hantering av negativ eWOM

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper; Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Asho Abdi Hassan; Sagal Amin; [2021]
    Nyckelord :Electronic word of mouth; Negative electronic word of mouth; Service recovery; eWOM; Elektronisk word of mouth; Negativ elektronisk word of mouth; Service recovery; eWOM;

    Sammanfattning : Aim: The purpose of the study is to gain an understanding of the most effective factors in service recovery that companies apply when managing negative eWOM.  Method: With the help of a qualitative cross-sectional study based on a deductive research approach, five semi-structured interviews were conducted with marketing managers. LÄS MER

  5. 5. Youtube, Marknadsföringens Dröm : en studie om hur generation z söker information på YouTube

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Marcio Arango Torres; Tim Erlandsson; [2021]
    Nyckelord :;

    Sammanfattning : In today's society, social media has become increasingly important for marketing practitioners and how companies communicate their messages and communicate with consumers. This has led to traditional marketing tools like TV and radio being replaced with new methods like influencer marketing. LÄS MER