Sökning: "Tobias Wahl"

Hittade 1 uppsats innehållade orden Tobias Wahl.

  1. 1. ‘Watch Out’ for Wearables : Factors that influence the purchase intention of smartwatches in Germany

    Magister-uppsats, Högskolan i Jönköping/IHH, Marketing and Logistics

    Författare :Mark Afrouz; Tobias Wahl; [2019]
    Nyckelord :Wearables; Smartwatches; TAM; TPB;

    Sammanfattning : Background: The rapid growth and increased competition in today’s technology industry leads to a growth in consumers’ expectations on new presented products. One of the growing markets within the technology sector are wearable devices – especially smartwatches. LÄS MER