Sökning: "Ulrika Häggarth"

Hittade 2 uppsatser innehållade orden Ulrika Häggarth.

1. 1. Creative Windows - Worth Looking Into. A Quantitative Experiment on Window Displays.

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Linn Westerberg; Ulrika Häggarth; [2013]
   Nyckelord :window display; creativity; price offering; ; redesign frequency; communication effects; brand image; retail strategy; visual merchandising; shopping behavior; hedonic customers; willingness to pay; high street fashion;

   Sammanfattning : As the retail environment becomes fiercer, increased pressure is put on the different parts of a retail strategy. Standing out in the crowd and being consistent throughout the retail tactics are two ways to increase the chances of keeping the brand visible, and the grip around the consumer intact. LÄS MER

3. 2. Event som Marknadskommunikation - Din Guide till Eventgalaxen: En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Josefina Rickardt; Ulrika Häggarth; [2011]
   Nyckelord :event marketing live marketing; effort; desperation; equitable exchange; consumer care;

   Sammanfattning : Event marketing's ability to create strong communication effects is a well-known fact and a contributing factor to its popularity in the world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. LÄS MER