Sökning: "hedonic customers"

Visar resultat 1 - 5 av 51 uppsatser innehållade orden hedonic customers.

  1. 1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER

  3. 2. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Philip Kaburek; Viktor Segerqvist; [2023]
    Nyckelord :Augmented Reality; Augmented Reality Marketing; Customer Expectation; Customer Experience; Utilitarian Benefits; Hedonic Benefits;

    Sammanfattning : Background:  The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER

  4. 3. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Victoria Petersson; Frida Brink; [2022]
    Nyckelord :Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Sammanfattning : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. LÄS MER

  5. 4. Achieving Trust, Satisfaction and Commitment From AI Interactions : A Qualitative Study On The Effect of AI On Relationship Quality With Companies

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Tino Tuomisto; Adrian Ringström; [2022]
    Nyckelord :Artificial Intelligence; Relationship Quality; Trust; Satisfaction; Commitment; Relationship Marketing; AI Interactions;

    Sammanfattning : Introduction - Artificial intelligence, defined as “the ability of a system to correctly interpret external data, learn from such data, and use these learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein, 2020, p.17), is an important tool for facilitating interactions between companies and customers. LÄS MER

  7. 5. Den moderna modebutiken : Kampen mot hållbar konkurrenskraft inom svenska trasitionella modebutiker

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Tobias Minin; Viktor Petersson; [2021]
    Nyckelord :Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.; Modern retail fashion store; retail death; Customer value proposition; hedonic; utilitaristic; shopping motivation; 3P; customer experiences; activities; competitive advantage.;

    Sammanfattning : I skuggan av den ökande svenska elektroniska detaljhandeln står en fysisk butikshandel inom mode på sin bristningsgräns. När allt fler konsumenter väljer att konsumera mode genom den digitala världen så kan det få förödande konsekvenser för den fysiska modebutikshandeln. LÄS MER