Sökning: "Viktor Segerqvist"
Hittade 2 uppsatser innehållade orden Viktor Segerqvist.
1. The AR-t of Marketing : Understanding Customers' Hedonic and Utilitarian Expectations and its Fulfilment in Augmented Reality Marketing
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: The prevalence of augmented reality (AR) is on an upward trend and is expected to accelerate in growth in the upcoming years. This poses a strategic opportunity for marketers as it paves the way for incorporating AR into their marketing activities. LÄS MER
2. Aspects of Crisis Management to Consider when Operating Remotely : A multiple case study on how companies adjust into a remote setting as a result of the COVID-19 pandemic
Kandidat-uppsats, Jönköping UniversitySammanfattning : Abstract Background: Crisis management has become a highly relevant topic by virtue of the COVID- 19 pandemic. As a result, organizations have been forced to implement preventive actions to mitigate its impact. One of these implementations has been the enforced advancements for companies to readjust their businesses remotely. LÄS MER