Sökning: "Sara Horvath"

Hittade 1 uppsats innehållade orden Sara Horvath.

  1. 1. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Sara Horvath; Betty Sandberg; [2023]
    Nyckelord :Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Sammanfattning : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. LÄS MER