Sökning: "Wan Chi Lai"

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  1. 1. Does supplying organic wines enhance a firm's brand image? An empirical approach on the Swedish red wine market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Wan Chi Lai; [2018-07-06]
    Nyckelord :Brand image; organic counterpart; binary comparisons;

    Sammanfattning : In an era of growing popularity of organic products, the term Organic remains a resonant symbol of quality in Sweden. It conveys a certain image of the brand, which is vital for a firm to build a successful brand image to attract and maintain customer loyalty. LÄS MER