Sökning: "consumers online brand-related activities"

Hittade 2 uppsatser innehållade orden consumers online brand-related activities.

1. 1. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Helena Vahnberg; Yara Jallad; [2023]
   Nyckelord :consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

   Sammanfattning : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. LÄS MER

3. 2. Factors that influence consumer purchasing decision of Private Label Food Product : A case study of ICA Basic

   Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Författare :Thu Ha Nguyen; Ayda Gizaw; [2014]
   Nyckelord :Private Label Brand; consumer attitudes; intention; perceptions; ICA Basic;

   Sammanfattning : The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. LÄS MER