Sökning: "Ayda Gizaw"

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  1. 1. Factors that influence consumer purchasing decision of Private Label Food Product : A case study of ICA Basic

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Thu Ha Nguyen; Ayda Gizaw; [2014]
    Nyckelord :Private Label Brand; consumer attitudes; intention; perceptions; ICA Basic;

    Sammanfattning : The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. LÄS MER