Sökning: "Ayda Gizaw"
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1. Factors that influence consumer purchasing decision of Private Label Food Product : A case study of ICA Basic
Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. LÄS MER
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