Sökning: "consumption-value theory"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden consumption-value theory.

  1. 1. Diablo: Immortal, A Pay-to-Win Study

    Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Keming Zhang; Ruiqi Liu; [2023]
    Nyckelord :Pay-to-Win; Free-to-Play; Mobile Game; Theory of Consumption Value;

    Sammanfattning : Background: P2W games (Pay-to-Win) occupy a significant position in the Chinese gaming market, attracting a large number of players to participate and spend money. However, there is still a knowledge gap in understanding the motivational factors behind the behavior and psychology of Chinese players in terms of their purchase motivation in specific games Diablo: Immortal. LÄS MER

  3. 2. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Linn Henriksson; Ellen Svärdh; [2023]
    Nyckelord :metaverse; consumption-value theory; value perceptions; virtual consumption;

    Sammanfattning : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. LÄS MER

  4. 3. "Where should I go next?"

    Master-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

    Författare :Anna Maria Messerschmidt; Fanni Antal; [2022]
    Nyckelord :digital nomads; consumer behavior theory; consumption value theory; destination choice; qualitative; tourism; Social Sciences;

    Sammanfattning : Digital nomadism has been around for more than two decades. Due to the recent COVID-19 pandemic, there has been a shift from traditional office work to remote work, which made the digital nomad lifestyle more accessible for a larger group of individuals. LÄS MER

  5. 4. Narrativ transparensinformation : En kvalitativ studie om hur narrativ transparens i modeföretagens hållbarhetskommunikation skapar värde för gröna konsumenter

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Julia Anna Maria Johansson; Lovisa Sundström; Ida Gabrielsson; [2022]
    Nyckelord :Transparency information; narrative transparency; numeric transparency; Consumption Value Theory; sustainability; green consumer; Transparensinformation; narrativ transparens; numerisk transparens; Consumption Value Theory; hållbarhet; grön konsument;

    Sammanfattning : Med narrativ ges en mer begriplig och engagerande information av transparens än vad den traditionella numeriska transparensen bidrar med. Istället för att använda olika certifieringar, siffror och grafer som belyser transparensen består narrativ istället av berättelser och visualiseringar som öppnar upp till dialog med konsumenterna. LÄS MER

  7. 5. The Meaning of Transparency: A qualitative study of how transparency information contributes to consumer value perceptions in the purchase of fashion products

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Alice Samuelsson; Emma Ericsson; [2021-07-01]
    Nyckelord :Transparency; Traceability; Sustainability; Consumer Values; Consumption-value Theory; Social Responsibility Value; Epistemic Value; Functional Value; Emotional Value; Social Value;

    Sammanfattning : The concept of transparency is gaining importance in today’s society because of the increased awareness of companies’ unethical practices. Consequently, this study examines the meaning of transparency information for consumers by looking at how transparency information contributes to consumer value perceptions when purchasing fashion products. LÄS MER