Sökning: "corporate sustaianability"

Hittade 1 uppsats innehållade orden corporate sustaianability.

  1. 1. Social Media and Green Marketing Strategies: An exploratory study of selected leading companies

    Master-uppsats, Lunds universitet/Internationella miljöinstitutet

    Författare :Paulina Aguilera; [2013]
    Nyckelord :social media strategies; green marketing; sustainability; corporate sustaianability; strategic corporate social responsibility; sustainable consumption; Earth and Environmental Sciences;

    Sammanfattning : Social media has become the most popular communication channel. Large amounts of information flows are being exchanged between users. The information shared on social media is seen as more reliable than the information found on traditional media. Companies have already incorporated social media as one of their communication channels. LÄS MER