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  1. 1. COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för management

    Författare :MAURICE NDALAHWA MARSHALLS; [2007]
    Nyckelord :Image; Destinations; Promotion; Tourisim;

    Sammanfattning : The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the image problems. LÄS MER