Sökning: "entrepreneur brand value"

Hittade 2 uppsatser innehållade orden entrepreneur brand value.

  1. 1. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Nyckelord :Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Sammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER

  3. 2. Entreprenörskap på landsbygden : 6 små livsmedelsförädlande företag i Mälardalen

    Magister-uppsats, SLU/Dept. of Economics

    Författare :Lisa Fagerson; Emilia Skogh; [2011]
    Nyckelord :småskalig livsmedelsproduktion; framgångsfaktorer; entreprenörskap; nätverk; varumärke;

    Sammanfattning : For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. LÄS MER