Sökning: "ethnic cues"

Hittade 2 uppsatser innehållade orden ethnic cues.

1. 1. Political Information & Ethnic Voting : A study on the impact of political information on ethnic voting behavior in Africa

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Adina Martin; [2021]
   Nyckelord :ethnic voting; Kenya; Africa; political information; voting behaviour; voting behavior; informational shortcuts; ethnic cues; ethnic heuristics; Conroy-Krutz;

   Sammanfattning : ​Does political information lower the incidence of ethnic voting in Africa? Even though a significant amount of research has been dedicated to African ethnic voting behaviour,​not much capacity has been dedicated to studying the function of ethnic cues as informational shortcuts. Considering voters use cognitive shortcuts like party affiliations or ideology when making decisions, it is also plausible that voters in elections characterized by ethnic voting use demographic cues in lieu of more comprehensive information. LÄS MER

3. 2. Do we want to see the whole picture? - A study of multicultural portrayals in advertising, extended effects and the cultural context

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Oscar Theblin; Rebecca Aflaki; [2017]
   Nyckelord :Cultural cues; Congruity theory; Empathy; Extended advertising effects; Multicultural advertising;

   Sammanfattning : Over the last decades, globalization has driven demographic change in societies around the world. This shift demand marketers' attention in assessing the implications that may follow from a more ethnically diverse marketplace. LÄS MER