Sökning: "frequent fliers"

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  1. 1. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Felix Stenberg; Joakim Bosved; [2023]
    Nyckelord :Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

    Sammanfattning : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. LÄS MER