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1. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers
Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Abstract Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. LÄS MER
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