Sökning: "ikea and CSR like hand in glove"

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  1. 1. IKEA and CSR: Like Hand in Glove

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Paula Gronvius; Clara My Lernborg; [2009]
    Nyckelord :IKEA; CSR; CSR strategy; CSR communication;

    Sammanfattning : This paper focuses on why IKEA engages in CSR and what effects this has on strategy and communication. The research is based on IKEA Sweden and the interview scope of the essay consists of top management at IKEA headquarters and top and middle management at two IKEA stores. LÄS MER