Sökning: "internationalprocess"

Hittade 1 uppsats innehållade ordet internationalprocess.

  1. 1. Internationalization and Innovation : The case of Haier

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Shan Siwen; Gu Wei; [2009]
    Nyckelord :internationalization; innovation; Haier;

    Sammanfattning : In order to investigate Haier's successful internationalprocess in the international market and to find out how Haier be internationalized intoa large multinational enterprise with its value of innovation, which facilitates thegrowth of Haier Group, the main purpose of the research is to explore how innovationwithin the organization supports the internationalization process of Haier Group. . LÄS MER