Sökning: "jenny curtsdotter"

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  1. 1. Radikala ändringar av marknadsförhållanden och strategiska förändringar

    Magister-uppsats, Ekonomiska institutionen

    Författare :Jenny Curtsdotter; Louise Kihlborg; [2002]
    Nyckelord :Business and economics; Peter Gustavsson; strategic change; radical market changes; cognitive structures; Ekonomi;

    Sammanfattning : There is much literature covering strategic change under different circumstances but very little concerning how companies act strategically under sudden and radical changes to market conditions. Based on three different events (the terrorist attack in the USA September 11th 2001, the Tjernobyl accident April 26th 1986 and the Islamic revolution in Iran 1979) with such radical changes as a result we chose three companies that were affected (SAS, Asea Atom and Atlas Copco). LÄS MER