Sökning: "limbic system"

Visar resultat 6 - 7 av 7 uppsatser innehållade orden limbic system.

1. 6. Aroma Theory: Scenting the Attitude

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Gabriel Persson; Henrik Haegermark; Markus Kvarnvik; [2010]
   Nyckelord :Scent Marketing; Experiential Marketing; Consumer Attitudes; Market Segmentation; Vanilla Scent; Doftmarknadsföring; Sinnesmarknadsföring;

   Sammanfattning : The thesis examines the relationship between consumer attitudes and a scented shopping environment. A relationship and phenomena concerning scent marketing, which could be seen as one of the more provocative forms of marketing since the human sense of smell, is connected to the limbic system where motivation and attitudes are created. LÄS MER

3. 7. Autonomic responses to subliminally processed positive stimuli

   Kandidat-uppsats, Psykologiska institutionen

   Författare :Emma Hilding; [2008]
   Nyckelord :subliminal perception; positive stimuli;

   Sammanfattning : Subconsciously processed fearful stimuli are routed via the limbic system directly from the thalamus to the amygdala and can automatically trigger physical and behavioural fear responses to prevent humans from getting injured. The purpose of this study was to investigate if there were any autonomic responses to stimuli containing positive valence and a high arousal level. LÄS MER