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  1. 1. Evaluating Quality of Online Behavior Data

    Master-uppsats, Statistiska institutionen

    Författare :Marcus Berg; [2013]
    Nyckelord :Big Data; Data quality; Total Survey Error; Nonsampling errors; Web analytics; Clickstream data; JavaScript tracking;

    Sammanfattning : This thesis has two purposes; emphasizing the importance of data quality of Big Data, and identifying and evaluating potential error sources in JavaScript tracking (a client side on - site online behavior clickstream data collection method commonly used in web analytics). The importance of data quality of Big Data is emphasized through the evaluation of JavaScript tracking. LÄS MER