Sökning: "marketing automation quantitative study"

Hittade 2 uppsatser innehållade orden marketing automation quantitative study.

  1. 1. The Effect of Marketing Automation on the Buying Decisions : A quantitative study on SMEs explored through brand awareness and external branding in a B2B context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Benjamin Nilsson; Paraskevi Tsakmaki; [2019]
    Nyckelord :Marketing Automation; Brand Awareness; Buying Decisions; Brand Communication; External Branding; Content Marketing; B2B SMEs;

    Sammanfattning : As digitalization has evolved over the years, the need for automating procedures for faster results has become stronger. Marketing automation is a software that automates an organization’s marketing activities. Its purpose is to deliver a firm’s personalized messages to the existing and potential customers. LÄS MER

  3. 2. Demand management : Preferred options from the customer’s point of view regarding the rural hotel industry

    Magister-uppsats, Ekonomihögskolan, ELNU

    Författare :Lina Bengtsson; Desirée Valler; [2012]
    Nyckelord :Demand management;

    Sammanfattning : Master thesis in marketing written in spring 2012 at the LinnæusUniversity, Växjö, Sweden. Authors: Lina Bengtsson and Desirée Valler Examiner: Professor Mosad Zineldin                 Tutor: Professor Anders Pehrsson Title: Demand management - Preferred options from the customer’s point of view regarding the rural hotel industry Introduction: If demand and capacity is not in line, dissatisfaction can occur among the customers. LÄS MER