Sökning: "B2B SMEs"
Visar resultat 1 - 5 av 40 uppsatser innehållade orden B2B SMEs.
1. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. LÄS MER
2. How do B2B use social media to build trust? : An exploratory study in what aspects create, maintain and destroy interorganizational trust
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagandeSammanfattning : Social media usage in the B2B sector is increasing at a slower rate than B2C and the research literature sends a unanimous message; B2B firms would benefit in multiple ways using social media as a tool when establishing and entertaining business relationships. The concept of trust is proved to be of great importance in the construction of these relationships. LÄS MER
3. Value based selling : Key value drivers for SMEs within the steel industry
Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleSammanfattning : Building upon previous research around value drivers, the purpose for this study was to review what value-drivers the SMEs within the Swedish steel industry find most important in their suppliers and how the industry as a whole can evaluate this information in a value-based selling approach. In today's literature regarding customer perceived value, the focus has been towards service related industries, and mainly within a B2C context. LÄS MER
4. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER
5. Positioning of premium priced kitchen knives in the German market : – A Case Study of Swedish SME Damasteel
Magister-uppsats, Högskolan i Gävle/FöretagsekonomiSammanfattning : .... LÄS MER