Sökning: "napping"
Visar resultat 6 - 7 av 7 uppsatser innehållade ordet napping.
6. A sensory characterization of bread and yoghurt : using the partial Napping® method on an untrained consumer panel
Master-uppsats, SLU/Dept. of Food ScienceSammanfattning : Sensory analysis is a common part of the new product development process and for product optimization. Sensory characterization and product profiling is traditionally made by trained expert panels. However, food industries and market have nowadays more demands for rapid techniques likewise request for consumer preference and perception. LÄS MER
7. Brand-napping -goodwill protection for well-known trademarks
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : What characterizes well-known trademarks is that they carry a certain power of attraction, image and prestige and cannot only be looked upon as symbols of origin for goods and services. As such, these brands are particularly exposed to brand-napping, which could be described as a one-way and free value transfer of the vital parts of a brand concept. LÄS MER