Sökning: "unlinked sponsors"
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1. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors
Kandidat-uppsats, IHH, FöretagsekonomiSammanfattning : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. LÄS MER
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