Sökning: "unlinked sponsors"

Hittade 1 uppsats innehållade orden unlinked sponsors.

  1. 1. Sports sponsorship : Brand awareness, brand image and purchase intention of sport audience towards linked and unlinked sponsors

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Huda Alzubaidi; Aida Bou Assaf; Helen Johansson; [2013]
    Nyckelord :Linked sponsors; unlinked sponsors; sports sponsorship;

    Sammanfattning : purpose: The purpose of this thesis is to research in the two different types of sponsors i.e. linked and unlinked sponsors. An investigation of whether a difference between these two types of sponsors exists. LÄS MER