Sökning: "wedding goods and services"

Hittade 1 uppsats innehållade orden wedding goods and services.

  1. 1. Can You Buy a Memorable Wedding? : How socio-economic determinants shape the consumption of wedding goods and services. A case study in China.

    Master-uppsats, IHH, Nationalekonomi

    Författare :Xiaorui Wang; [2010]
    Nyckelord :wedding goods and services; Chinese wedding industry; consumption; satisfaction;

    Sammanfattning : The main purpose of the study is to explore how certain socio-economic determinants shape the way consumers behave in the consumption of wedding goods and services. These socio-economic determinants include: price, education, family tradition, social constraints and self-expression. LÄS MER