Stakeholders role in Sustainble Tourism Development. : A case study in Kenya, linked to Maasai culture.

Sammanfattning: To keep in mind while reading and focus of the thesis: -       Sustainable tourism, what is it and who is it for?  -       How can the tourist industry affect cultures?  -       Why do some hosting population fear culture losses but happily receive tourists?  -       Why do people choose to travel?  -       What and how can I as an individual contribute?    The numbers of international tourists are steadily increasing along globalization, which makes it an important phenomenon to highlight. The tourist industry contributes to global development, which would preferably be done through sustainability’s three pillars: economically, socially, and environmentally. Sustainable development and eco-tourism are the main fields for this research. Based on the wish to avoid disturbing peace and harming people, the topic is relevant to investigate. The field study aims to explore and understand the correlations between the development of the tourist industry and the Maasai communities.    Different stakeholders were defined within the tourist industry, to collect various perspectives on this matter through semi-structured interviews and field observations. I choose to investigate the topic by focusing on the world known ethnic group Maasai´s. By centering the conditions of a village based in Siana conservancy, which is located next to Maasai Mara in Kenya. The village consists of habitats who practice traditional and culture settlements. Thus, the interest of the study is to explore and explain why Maasai cannot be viewed as an homogenic ethnic group, with the aim to reduce assumptions.    Social Exchange Theory (SET) was applied as a lens to analyze the findings. To discuss possible reasonings when calculating expected outcomes made by the stakeholders, whether to socially interact based on the key principles in the theory: evaluating profits versus costs before socially engaging.    The findings identify complications with the social exchange that the tourist industry implies. However, the Maasai´s culture based on livestock came to be a central topic from the stakeholder’s perspectives while I was processing and writing the findings. Furthermore, other topics that were highlighted were: education, equity, and education. Lastly, the village members shared a significant fear regarding culture loss, even though they welcomed the root cause of it to continue and even expand - tourism.