How to Recognize Opportunities for Digital Transformation: a framework for Large & Established Firms

Sammanfattning: Abstract. This thesis investigates how large established companies can recognize opportunities for digital transformation. Based on existing research as well as case studies of five companies and one expert on IT- and business transformation we map the tools, methods and techniques best suited for companies depending on their innovation strategy and the desired impact the recognized opportunities will have on the business. We find support for the use of specific techniques that are drawing from specific sources of knowledge for companies depending on factors such as pro-activeness of innovation and the area of the business being targeted, which may provide insight that can be put through practical use by large established companies with the desire to improve their recognizing capabilities.