Faktorerna bakom streamers framgång : En studie om värdeskapande på digitala plattformar för interaktiv livestreaming.

Sammanfattning: The development of digital economies, digital environments and digital collaborative cultures has enabled entrepreneur-like content creation and distribution through digital platforms and new media. In recent years the profession of livestreamers has become increasingly more popular. This study attempts to find out the factors behind livestreamers value-creating processes as well as how these processes help them stay relevant in the future. To do this, we have conducted a couple of interviews with up-and-coming streamers. In addition to this we have also orchestrated several observations on some of the most successful streamers. In these observations we applied the use of the framework Business Model Canvas. The results from our completed data collection presents several different factors behind value creation in streaming.  The conclusion we made which was based on the analysis of our result are divided into four significant factors. These are interaction, motivation, marketing and external communication, as well as personality and competence. We hope that our findings can help define and explain the value-creating processes in streaming.