"Tio bilbränder på ett dygn" : En kvantitativ och kvalitativ innehållsanalys om hur Aftonbladet gestaltar Rosengård

Sammanfattning: This study examines how one of the most influential Swedish newspapers, Aftonbladet,reports about the suburb Rosengård. Rosengård is located in Malmö and have become asymbol of Sweden’s suburbs and immigration policy. Both national and internationalmedia have reported about organized crime, shootings and different social problems inRosengård. The area is considered to be a particularly vulnerable area. At the sametime, many researchers believe that the media reporting regarding suburbs does notnecessarily correspond to the reality. The methods used in this study are a quantitativeand qualitative content analysis. The material studied are news articles concerningRosengård that were published in Aftonbladet in the last five years. The purpose was to,based on Goffman’s framing theory, investigate how Aftonbladet frames Rosengård andthe people who lives there. The purpose was also to investigate whether Aftonbladet,based on Hall’s and Said’s theories of representation and orientalism, creates an “us andthem”-perspective. The results show that Rosengård is portrayed as a criminal andproblematic area. As in previous research about media and suburbs, the results of thisstudy show that Rosengård is presented as a different and deviant area in comparison tothe “ordinary society”. It is rarely people living in the area who are quoted, referencedor described in the articles. Instead, it is often the police or government officials whogets to describe the situation in Rosengård. In cases where the residents in the area areallowed to speak, or are described, it is often based on their role as immigrants. The factthat these articles emphasize that the residents are immigrants but have made a careerand are against crime, we believe that Aftonbladet creates an us-and-them-perspective.This is based on that Aftonbladet portrays the residents as exceptional cases to “theordinary immigrant”. The consequences of Aftonbladet frames could be that the societygets an idea of the area that does not have to agree with the reality and that Rosengårdbecomes even more segregated.