Kundcentrerade miljöåtgärder - En studie av Pan Nordic Logistics kunders krav på miljövänliga transporter : Customer centered environmental measures - A study of Pan Nordic Logistics customers demand for environment-friendly transport

Sammanfattning: Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants causing today’s environmental problems. The business is being closely monitored and to operate environmental friendly is seen as one of the most important elements for the industry’s future development. Haulier companies must not only meet the restrictions of the government, but also respond to the customers’ demands on environmental performance. The aim of the study is to review the environmental demands of PNLs present customers and what they think their demands will look like in three years time. The scope of the survey is two-fold. The study will partly review if the changing environmental aspects can impact on supply service and price; and partly investigate the importance of an environmental certification. To reach the aim of the study qualitative interviews have been carried out with nine of PNLs present customers. The choice of customers has been made to represent an overall picture of PNLs customer portfolio. The study concluded that supply service and price is more important than environmental aspects today. The customers are prone to compromise on delivery time and price to the advantage of the environment. But it can not cost too much or take too long, and there must be a possible choice of transport. There are today no expressed environmental demands on transport, but the conclusion is that it is only a matter of time before they will prevail. The results prove that environmental issues are estimated to be fundamental for hauliers in the future. It is seen as a competitive advantage to be at the leading edge of offering green transportation alternatives. It is considered important today that hauliers pursue environmental issues aggressively. A certification according to ISO or other environmental management systems is considered less important. The results show that environmental management systems and an operative environmental framework will increase in importance in the future when choosing between hauliers.